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Piano & Voice With Brenda

Piano and Voice Training that WORKS.

  • Meet Brenda
  • The Versatile Musician
  • Lessons
  • Guest Artist
  • Blog
  • Performances
  • Connect
  • Meet Brenda
  • The Versatile Musician
  • Lessons
  • Guest Artist
  • Blog
  • Performances
  • Connect

Let’s Talk About Pricing

Someone decided to send this to me via DM.  The crazy part is that this person had already hired me to give a workshop for their school.  They were upset that I had (*gasp*) other products that I was selling and she didn’t like my pricing strategy.

The New Mini Workshop

As you may know, this week I launched a new mini workshop called Crash Course in Piano Skills for Singers.  The workshop consists of 7 video modules, a 20 page course book and weekly encouragement emails.  For $49, participants get 45 day access to all of this as a way to jump start their piano skills.

Even though I’m only charging $49, the program is very high quality.  It has proven to provide great results, it was peer reviewed by 10 of my voice teacher colleagues and I made it – so I know it’s good.

Let’s Talk About Pricing

Here’s the thing about pricing – there are a lot of reasons for why and how things are priced.  In this case, I am offering a low ticket product to invite people to explore their piano skills in a very low stakes way.  I want to encourage people to actually try!

At the same time, as a new business owner (my membership The Versatile Musician is only 6 months old), I want to invite people to get to know my work and see if I am a good fit for them.  This is a perfect way for people to come into the fold and see if we match.  I have a LOT to offer and I again want to support people who are at various stages to explore and expand their musicianship.

Every Launched a Business?

Anyone who has ever launched a new business knows how challenging it can be.  Self doubt abounds and it can feel like an uphill battle pointed at failure for a long time before gaining any traction at all.  I have cried many many nights and have told my husband I’m quitting at least 700 times.  But, here I am still at it.

When another businessperson decides to share their ugly, I admit it frickin’ HURTS.  But, I am lucky to be in an amazing community of fellow business owners who share their goods and bads and provide support in times like these.

After a few minutes of licking my wounds, I took a look at this statement (and many other ugly ones that this same person decided to DM me) and saw it for what it was:  someone who doesn’t understand my business (and also has kind of a huge attitude problem).

Some Encouragement for You

For anyone else out there who is in the trenches I say this:  go be your badass self and all the haters can sit in their own filth while we are here ACTUALLY BUILDING SOMETHING.  Keep going!

I’m lucky that most of the people I encounter love the work I’m doing and offer their encouragement, their appreciation and their support.  Today, I offer that to YOU.

Logo for Crash Course in Piano Skills for Singers online piano course. Woman singing and playing the piano with statement that learning piano doesn't have to be hard.Want to know more about Crash Course in Piano Skills for Singers?

Check it out here.

Category: Career, Inspiration and Motivation

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